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Core Issues

Brand India


Shri Narendra Modi has envisioned the concept of Brand India to build an Indian narrative for the twenty first century. Brand India comprises of 5Ts - Talent, Trade, Tradition, Tourism and Technology. Together, these 5Ts encapsulate all the strengths that, if harnessed fully, can propel India into leadership position in the community of nations.

Talent is harnessing the vast human resources of India and reaping the demographic dividend. Trade is engaging with the world community in mutually beneficial trade. Tradition is being proud of India's civilizational heritage and building a brand around our unity in diversity.

Tourism is harnessing the vast tourism potential of India. Technology is empowering the young of India to cement their reputation as technologically the best in the world.

Brand India is about building a India of Tomorrow we all can be proud of.

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