Mission 2004 - Action Plan

Dear friends,

‘Mission 2004’ has a special significance for the BJP.

It is not just a resolve, to bring BJP back to power in 2004 with greater and renewed mandate; it is our commitment, to take India forward unhindered on the path of development. Our vision is to make India a strong and developed country.

‘Mission 2004’ is part of this great vision. We have a visionary leadership of Prime Minister Shri Atal Bihari Vajpayee. We have millions of dedicated workers. We have the ideology and idealism.

Let us make ‘Mission 2004’ a grand success.

M. Venkaiah Naidu
President

	Shaktishali Bhajapa - Shaktishali Bharat
	We have perennial rivers, fertile land, hardworking people, intellect, and human resources.
	Why we are lagging behind as a country.
	47 years of Congress misrule and its wrong priorities, wrong policies is the cause.
	NDA Government brought India on developmental path.
	We have the capacity to become strong and developed nation.
	Mission 2004
	“Think progressively, Assert ideologically and Campaign aggressively”.
	Always be on the move, reach out to the masses, explain our achievements and assert the soundness of our policies.
	Clear majority for the BJP and two-thirds majority along with our allies. We have UNITY & CLARITY. The people will give us a bigger OPPORTUNITY.
	We are proud of our ideology.
	Project BJP as a Nation First party–-pro-poor, pro-farmer, pro-rural, pro-youth & committed to India’s development.
	Corner Congress
	Corner the Congress. Do not allow them to divert peoples attention from their past misrule and present failures. Emphasize the main points of our agenda — namely National Security, National Unity, Good Governance and Development.
	Challenge the Congress to debate these issues with us. These will be the main themes of our campaign.
	Compare 47 years of misrule of the Congress and five years of performance of the BJP led Government.
	Achievements of the BJP led Government
	Translate the achievements of the BJP led Government in local languages and make them available for all the people.
	Organise Seminars or hall meetings where these achievements will be highlighted.
	Organise Exhibitions on the government’s achievements.
	Wall writings, cut outs, sign boards at all junctions and central places about achievements.
	The States going to Polls
	Clear cut work division among the Office-bearers.
	Workers’ mobilization.
	Gearing up party machinery at all levels.
	Voters list verification and identification.
	Charge Sheet against the State Governments where we are in opposition.
	Agitations on people’s issues about omissions and commissions of those governments.
	Yatras in all parts of the State.
	All other States
	Set-up party offices in each district by October, 2003.
	Use either owned or rented space.
	Premises should be equipped with telephone, fax and computer.
	This is the basic minimum.
	If workers decide to have it, they can accomplish the task.
	Massive Movements
	Build up massive movements and confront the Congress, the left and its allies on people’s problems in the states where we are in opposition.
	Issues can be price rise, unemployment, law & order, corruption, electricity, drinking water & roads, unkept promises and such other issues such as attrocities on women, weaker sections etc.
	Yatras
	Take up Yatras at various levels to reach out to the masses.
	Yatras to reach every nook and corner of the state.
	Yatras with focused agenda of highlighting failure of the Congress / Communist / Opposition Governments.
	Yatras to highlight Central Government’s achievements.
	Gaon Gaon Chalo–Ghar Ghar Chalo
	Jana Sampark Abhiyan – ‘Gaon Gaon Chalo – Ghar Ghar Chalo’ can be conducted to reach every village, every mohalla and every house before 15th October.
	a) Communicate Government’s achievements.
	b) Enquire whether the Central Government schemes are properly being implemented or not.
	c) Identify the grievances of the people and give feed back to the party.
	d) Organise peaceful movements to bring pressure on administration to implement the programmes announced.
	Reach out to the Minorities
	Reach out to the minorities.
	Organise Mohalla meetings.
	Explain to them the vote bank politics of pseudo-secular parties.
	Help them in solving their problems.
	Invite them to join the BJP
	Explain the good work done by the Central Government.
	Organise interaction sessions – remove the apprehensions.
	Social Harmony
	Stress on social harmony (Samrasta).
	Pay special attention to the problems of farmers, artisans, women, youth, dalit, scheduled tribes and other weaker sections.
	Identify the problems and organize programmes for their solutions
	Visit the places where atrocities have taken place and extend support to the victims and their families.
	Constituency level Conventions
	Hold workers convention at the district level.
	Hold workers convention for every Lok Sabha constituency.
	Hold workers convention for every Assembly constituency.
	Mobilise workers from every village from different social segments, SC, ST, OBC, Mahila, Minority etc.
	Identity booth level workers. Particular stress on youth.
	Young Voters Conference BJP the choice of the Youth
	Call Young Voters Conference in each constituency.
	Youth between 18-25 should be invited.
	They should be convinced about why the BJP is the best.
	Nationalism - Cultural Nationalism (Hindutva)
	Emphasize “Party with a difference”.
	Our Vision to make India a strong, stable, prosperous and powerful nation.
	Shaktishali Bharat ke liye Shaktishali BJP concept.
	Cells and Morchas
	Set up Cells and Morchas in all districts.
	Appoint Convenors and Joint Convenors at all levels.
	Identify the problems of the target groups.
	Hold local conferences to highlight their problems.
	Organise agitations on their problems.
	Media Workshops
	Media Cells should be formed at state and district level.
	Conduct workshops for district level Media Coordinators.
	Appoint regional level spokesman.
	Provide adequate facilities to the Media Cell.
	Maintain good relations with press.
	Party Publications
	Strengthen the party publications.
	It should be made obligatory that all active members subscribe to it.
	The magazine should reach to sympathisers and opinion makers.
	Also enroll for BJP Today and Bhajapa Samachar.
	Booklets should be regularly published.
	Chintan Baithaks
	Set up think-tank at state level.
	Conduct Chintan Baithaks at state level before October, 2003.
	New ideas, brain-storming and consensus are the buzz words of the day.
	Work Division
	Work division among Office-bearers.
	Specific work allocation for every party functionary.
	Self-evaluation system for the performance of every functionary.
	Monthly reports of tours, programmes, agitations, activities, meetings conducted and attendance.
	Area of work allocation, nature of work, targets set.
	Organisational Elections Consensus
	Work towards build up consensus in the organisational elections at all levels.
	Consensus requires taking all important workers (team) into confidence.
	The rule is “Convince or Get Convinced”.
	If you are not able to reach consensus, take the guidance from the next higher body.
	No statements in public.
	Extensive Tours
	State Presidents, Office-bearers, Members of Parliament, Members of Legislative Assembly should take up extensive tours.
	Devote enough time for party and public work.
	Every house and every village should be covered by the end of 2003.
	Let all of us take up this challenge, which will preferably help us to know the mood of the people, so that a correct strategy can be formulated for the future.
	Samarpan, Samvad and Sahayog
	Strengthen Samarpan – Start with your contribution.
	Strengthen Samvad – Every Saturday, organise get togethers at the party office or in a hall – have discussions and a “Talk” by seniors, experts and question-answers on contemporary topics.
	Strengthen Sahayog initiatives – Central Office, State Office, District Office attending to the grievances, suggestions of the workers and supporters.
	Time For Party
	Recruitment of full timers as ‘Chunav Sahayak’.
	At least one for each Assembly constituency.
	Conduct essential training of these workers.
	Recruit part-time activists, from among the local supporters, who can devote minimum 2 hours a day or two days a week.
	Old Workers
	Make special effort to keep in touch with the old workers at all levels and mobilise their participation for the next round of campaign.
	Allocate specific feasible work to them.
	Honour the elder leaders / prominent workers. The State / District Presidents to write letters to these old workers inviting them to join Mission 2004.
	Elected representatives
	Elected representatives of the party (M.Ps MLAs, Local Body Chiefs) to visit the party office regularly.
	Allocate some time for interaction with the party workers.
	Bring out activity report of the representatives.
	Publish the details of allocation of funds under MPLADS, MLA constituency fund, if any.
	List of beneficiaries of LPG and Telephone connections. Make the list public.
	Unsuccessful Candidates
	Call the meeting of unsuccessful candidates and involve them in the campaign of Lok Sabha and Assembly elections.
	Utilize their time, energy and experience.
	Involve them in the campaign.
	Educate the workers
	Remind them of the “Party with a Difference” concept.
	Educate or guide the workers on dos and don’ts prescribed by the party.
	Ensure discipline.
	Appreciate good work.
	Spot new talent – recognize and promote them.
	Relationship with other Nationalist Organisations
	Maintain good relationship with other nationalist organisations.
	Frequent interaction with them.
	Meet once a week in towns, once a month in District and once in two months at the state level.
	Maintain good relationship with friendly parties at the State, District and Local levels.
	Do not enter into any sort of debate on alliances.
	Our focus should be on geographical and social expansion of the party.